Joanne Tombrakos Storyteller - Consultant - Digital Strategist - NYU Adjunct ProfessorBack in the dark ages, when I graduated from college, in order to get a job one went armed with a resume, a good GPA and a copy of the help wanted ads. If you were lucky you had a connection somewhere that might help to pull your resume out of the pile and if you were smart enough you used it.
There was no Internet, no LinkedIn, no personal websites and no Google available to do a quick search to see what skeletons you might already have lined up in your closet. There wasn’t even anything referred to as your “personal brand.”
Today it’s all different. Soon to be college graduates need to be thinking about building their personal brand and how they’re showing up online and offline. If you’re one of them here’s what you need to know.